"Advertising agency, Bartle Bogle Hegarty's BBH Labs, gave 14 people from a homeless shelter mobile Wi-Fi devices and T-shirts that announced "I am a 4G Hotspot."
This article has hit the Internet running and has been picked up all over. The Fox news article we're linking : Homeless hotspots -- selling souls for a bit of corporate karma.
"They say there's no such thing as bad publicity, but international advertising agency Bartle Bogle and Hegarty (BBH) is testing that theory. In a pathetic grab at some corporate karma, BBH has launched a program at the South By Southwest Festival (SXSW) in Austin, Texas called “Homeless Hot Spots” in which homeless people are literally are turned into 4G MiFi hotspots that can be accessed for a donation. The participants are recognizable by their T-shirts which introduce them by first name and, of course tell the world of their current living situation. All you do is approach the poor rube, give them some money and then...stand near them...and answer your e-mail. You can talk to them, I guess." T. J. McCormack
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